How Belgium-Based BARCO Graphics Penetrated the
North American Printing and Publishing Industries
The Results
Within six months of launching the PostScript campaign, BARCO sales increased over 60%. Within twelve months, sales increased an additional 40%. Concept Company was asked to reduce the marketing efforts because BARCO could not hire and train service staff and trainers fast enough to meet the escalating demand. Within two years, BARCO Graphics was considered the premium design and prepress software in the commercial printing and publishing industries. Within three years, BARCO had successfully eroded the North American dominance of their rival Scitex.
In 2002, Barco Graphics merged with Purup Eskofot and became Esko-Graphics (later shortened to Esko). In 2007 Esko merged with Artwork Systems, their major competitor. It is now known as Esko Artwork and continues to be a dominate player in the commercial printing and publishing industries.
About Concept Company, Inc.
Founded in 1978, Concept Company is a marketing communications firm specializing in top-line revenue growth. Utilizing our proven VOSTI™ process, we dramatically increase the probability of success while effectively reducing the risks normally associated with marketing investments. Through careful analysis, effective strategies and creative implementation, we deliver measurable results while protecting your brand equity and integrity. Call 937-299-9686 for a discovery consultation. We’re always looking for another good success story.
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