To Tweet or Not to Tweet
How's a Busy Business Person to Know
Last week, we looked at how Twitter lets you to gather real-time information about your industry, your competition, and pretty much anything else you want to know about.
Beginning this week, we're going to look at the other side of the Twitter coin: how can Twitter let others learn about you.
For those unfamiliar with Twitter, it's technically a micro-blogging platform. In layman's terms, it's what you'd get if you combined text messaging, instant messaging, and blogging.
One of the unique aspects of Twitter is that once you establish a Twitter channel, anybody in the world can tune into it and follow what you're saying.
Any why is this so important from a marketing perspective?
Because Twitter gives you an easy to use way to engage in "permission marketing."
Permission marketing, coined by entrepreneur and business author Seth Godin, is a form of marketing that requires prospective customers to give permission to the marketer to send information.
One of the advantages of permission marketing is that when companies have permission to send information to prospective customers, the information has a higher chance of being read and acted upon.
In our next tip, we will continue to explore using Twitter to get your word out.
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Side note: As you begin to adopt social media, you most likely will want to create a LinkedIn profile. Because these profiles are searchable, you should use all of the fields to their full potential.
For a FREE presentation on how to maximize your LinkedIn profile, click here.