Let Twitter Do the Talking
In our last tip, we introduced the idea that Twitter works as well as it does because it's based on the practice of "permission marketing." This week, we're going to take a closer look at how Twitter puts this practice to good use.
If you missed the last tip, here's a quick recap of permission marketing. Permission marketing requires customers give permission to the marketer to send information. The advantage of this is that when companies have permission to send information to customers, the information stands a better chance of being acted upon.
Twitter is a communication platform that allows you to share information about yourself or your company. Unlike email blasts (which could land in the "in box" of somebody who didn't want your information), Twitter is designed so people must intentionally follow your Tweets.
If someone has taken the time to follow you, they want to be in the loop about what you're sharing.
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Side note: As you begin to adopt social media, you most likely will want to create a LinkedIn profile. Because these profiles are searchable, you should use all of the fields to their full potential.
For a FREE presentation on how to maximize your LinkedIn profile, click here.