How Much is Social Media Worth - Part 2
Last week, we addressed the question "how do you know if social media monitoring is worth it?" After looking at recent Aberdeen research, we discovered some compelling stats that support actively monitoring the social buzz. If you're still not convinced that buzz monitoring is worth the time, here's some more compelling information—this time from Inc.
"For the third consecutive year, the Center for Marketing Research at the University of Massachusetts Dartmouth has conducted a study that looks at the usage of social media among Inc. 500 companies. The 2009 results confirm that America's fastest growing private companies adopt social media marketing initiatives at much higher rates than other companies."
"As in years past, respondents were asked if they were monitoring mentions of their company name or their brands on social media sites, and 68 percent said yes, compared with 50 percent just two years ago."
"Eric Mattson, CEO of a research firm named Financial Insite and one of the head researchers in the study, believes that the high reception to social media among Inc. 500 companies is significant for several reasons. 'Inc. 500 companies are focused on doing anything they can to grow faster and social media is an innovative tool that may give them an edge over their competition.' "
Remember, just because you're not listening doesn't mean your customers or competitors aren't saying something.