Concept Company has represented Aquaflex for a number of years—helping them develop their brand and capture a technology leadership position within the packaging industry. After achieving high-credibility it was time to move into a branding campaign to elevate the value of owning and printing with Aquaflex Flexographic printing press.  We represented the brand as dramatic, high-end packaged products establishing an association with the superior reproduction required to win premium packaging accounts.  The early responses to this new campaign suggest it is right on target.