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The success of the “Classic Al” campaign prompted WDPR Classical Radio to continue a light-hearted approach to their advertising. In reviewing national research on classical music listeners we discovered that they mostly listened to relax and rejuvenate. We played off of the “Mozart Effect” to present classical music as inspiring, relaxing, and rejuvenating. In essence, the campaign highlighted what you gain by listening to classical music. A humorous approach to serious music paid off in another boost in listenership. The campaign, consisting of outdoor signs and print ads, is in its second year of use.
Additional WDPR marketing components
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