Archive for January, 2010

ROI on Social Media Monitoring

Friday, January 22nd, 2010

A recent Aberdeen survey of 250 diverse enterprises yielded a pretty good ROI argument for using social media for monitoring. [read more...]

Social Marketing on the Cheap!

Thursday, January 7th, 2010

Some say that you can build a successful social media program “on the cheap.” I say, don’t drink the Kool-Aid people, it doesn’t work that way. [read more...]