Archive for the ‘Lead Generation’ Category

Social Marketing on the Cheap!

Thursday, January 7th, 2010

Some say that you can build a successful social media program “on the cheap.” I say, don’t drink the Kool-Aid people, it doesn’t work that way. [read more...]

Why marketing is like a three-legged stool

Friday, April 10th, 2009

Today, the marketing consultants who impact industries and drive growth for their clients, will be those who triangulate three different, yet interrelated, points of view. [read more...]

Thoughts on Recession Marketing

Thursday, March 19th, 2009

Statistically speaking, companies who maintain or increase their advertising spend during a recession find themselves in a stronger competitive position when good times return. [read more...]