Concept Company

A recent Aberdeen survey of 250 diverse enterprises yielded a pretty good ROI argument for using social media for monitoring. [read more...]

Some say that you can build a successful social media program “on the cheap.” I say, don’t drink the Kool-Aid people, it doesn’t work that way. [read more...]

Measuring marketing effectiveness requires a commitment by management to allocate sufficient budget, staff, and time. Yet too often, the resources required to capture the desired metrics are more than a company is currently ready to commit. [read more...]