Corporate websites are a critical element in fostering long-term relationships with clients and potential clients. To leverage their power, be certain your site is relational, has a clear call to action, and supports the rest of your marketing efforts. [read more...]
In this post we’re going to look at some common “content-specific” pitfalls such as Narcissistic websites, those that are tedious to read, and one shot wonders. [read more...]
Website navigation is as important an infrastructure as a city’s street system. Both can either make or break a visit. And while Flash can add excitement to a site, used incorrectly, it too can get in the way of a successful visit. [read more...]
Your built your website so now you need visitors. While most companies have websites, few have enough qualified visitors. And with websites, there’s a big difference between “visitors” and “qualified visitors.” [read more...]