Concept Company

A recent Aberdeen survey of 250 diverse enterprises yielded a pretty good ROI argument for using social media for monitoring. [read more...]

Some say that you can build a successful social media program “on the cheap.” I say, don’t drink the Kool-Aid people, it doesn’t work that way. [read more...]

Social media is a double-edged sword. What others say can propel your company or product toward either fame or infamy. So what can you do to move the energy toward fame? [read more...]

When social media is utilized correctly, we communicate with potential customers in a “helpful” manner. Asking, these potential customers to take an action that turns them into a sales lead seems too commercial to me. In fact such and action could be the kiss of death in establishing dialogue. [read more...]