Measuring marketing effectiveness requires a commitment by management to allocate sufficient budget, staff, and time. Yet too often, the resources required to capture the desired metrics are more than a company is currently ready to commit. [read more...]
When social media is utilized correctly, we communicate with potential customers in a “helpful” manner. Asking, these potential customers to take an action that turns them into a sales lead seems too commercial to me. In fact such and action could be the kiss of death in establishing dialogue. [read more...]
Today, the marketing consultants who impact industries and drive growth for their clients, will be those who triangulate three different, yet interrelated, points of view. [read more...]
Statistically speaking, companies who maintain or increase their advertising spend during a recession find themselves in a stronger competitive position when good times return. [read more...]
Corporate websites are a critical element in fostering long-term relationships with clients and potential clients. To leverage their power, be certain your site is relational, has a clear call to action, and supports the rest of your marketing efforts. [read more...]