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	<title>Concept Company &#187; social media</title>
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		<title>ROI on Social Media Monitoring</title>
		<link>http://www.conceptcompany.com/blog/2010/01/22/roi-on-social-media-monitoring/</link>
		<comments>http://www.conceptcompany.com/blog/2010/01/22/roi-on-social-media-monitoring/#comments</comments>
		<pubDate>Fri, 22 Jan 2010 18:07:00 +0000</pubDate>
		<dc:creator>Tina Hutzelman</dc:creator>
				<category><![CDATA[Marketing ROI]]></category>
		<category><![CDATA[Marketing Strategy]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Aberdeen Group]]></category>
		<category><![CDATA[Jeff Zabin]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[social media for b2b marketing]]></category>
		<category><![CDATA[social media monitoring]]></category>

		<guid isPermaLink="false">http://www.conceptcompany.com/blog/?p=280</guid>
		<description><![CDATA[A recent Aberdeen survey of 250 diverse enterprises yielded a pretty good ROI argument for using social media for monitoring.  <a href="http://www.conceptcompany.com/blog/2010/01/22/roi-on-social-media-monitoring/"> [read more...]</a>]]></description>
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		<slash:comments>1</slash:comments>
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		<title>Social Marketing on the Cheap!</title>
		<link>http://www.conceptcompany.com/blog/2010/01/07/social-marketing-on-the-cheap/</link>
		<comments>http://www.conceptcompany.com/blog/2010/01/07/social-marketing-on-the-cheap/#comments</comments>
		<pubDate>Thu, 07 Jan 2010 15:14:17 +0000</pubDate>
		<dc:creator>Robert Middlestetter</dc:creator>
				<category><![CDATA[Lead Generation]]></category>
		<category><![CDATA[Marketing Accountability]]></category>
		<category><![CDATA[Marketing ROI]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Marketing Strategy]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[social media for b2b marketing]]></category>
		<category><![CDATA[strategic marketing]]></category>

		<guid isPermaLink="false">http://www.conceptcompany.com/blog/?p=267</guid>
		<description><![CDATA[Some say that you can build a successful social media program “on the cheap.” I say, don’t drink the Kool-Aid people, it doesn’t work that way.  <a href="http://www.conceptcompany.com/blog/2010/01/07/social-marketing-on-the-cheap/"> [read more...]</a>]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Social Media – the Double-edged Sword</title>
		<link>http://www.conceptcompany.com/blog/2009/11/12/double-edged-sword/</link>
		<comments>http://www.conceptcompany.com/blog/2009/11/12/double-edged-sword/#comments</comments>
		<pubDate>Fri, 13 Nov 2009 00:51:27 +0000</pubDate>
		<dc:creator>Tina Hutzelman</dc:creator>
				<category><![CDATA[Marketing Strategy]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Tactical elements of marketing]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[social media for b2b marketing]]></category>
		<category><![CDATA[strategic marketing]]></category>

		<guid isPermaLink="false">http://www.conceptcompany.com/blog/?p=252</guid>
		<description><![CDATA[Social media is a double-edged sword. What others say can propel your company or product toward either fame or infamy. So what can you do to move the energy toward fame? <a href="http://www.conceptcompany.com/blog/2009/11/12/double-edged-sword/"> [read more...]</a>]]></description>
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		<slash:comments>3</slash:comments>
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		<title>Quit expecting a clear ROI from B2B Social Media</title>
		<link>http://www.conceptcompany.com/blog/2009/09/30/lead_gen_social_media/</link>
		<comments>http://www.conceptcompany.com/blog/2009/09/30/lead_gen_social_media/#comments</comments>
		<pubDate>Wed, 30 Sep 2009 18:56:26 +0000</pubDate>
		<dc:creator>Robert Middlestetter</dc:creator>
				<category><![CDATA[Marketing Accountability]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Lead Generation]]></category>
		<category><![CDATA[social media]]></category>

		<guid isPermaLink="false">http://www.conceptcompany.com/blog/?p=216</guid>
		<description><![CDATA[When social media is utilized correctly, we communicate with potential customers in a “helpful” manner. Asking, these potential customers to take an action that turns them into a sales lead seems too commercial to me. In fact such and action could be the kiss of death in establishing dialogue. <a href="http://www.conceptcompany.com/blog/2009/09/30/lead_gen_social_media/"> [read more...]</a>]]></description>
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		<slash:comments>6</slash:comments>
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