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Clopay Plastics Corporation is an international
manufacturer of nonwovens plastic films for the hygienic,
healthcare, and protective apparel industries. The company
wanted to focus on new applications of their technology
and invite co-development on new products. We presenteded
this invitation as an invitation to "explore the
possibilities" and focused upon their global manufacturing
and R&D capabilities. The campaign branded Clopay
as a plastics technology company who had the resources
to develop new products and successfully bring them
to commercial application.
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