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WDPR relies on corporate program underwriting for part of their operating budget. Because nation-wide, classical music enthusiasts only represent about 5% of the total listening audience we could not brag about the number of listeners delivered. Instead we highlighted the quality of those listeners and their influence within the arts and business communities. This brochure promoted corporate and private underwriting and established WDPR’s brand and value proposition.
Additional WDPR marketing components
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