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ADgility is an IT provider that specializes
in creative studios and advertising agencies. They were
having difficulty getting appointments with the larger
agencies and design studios in Dayton, Cincinnati, and
Columbus. We designed a direct mail campaign that appealed
to the creative mindset. By using a dimensional approach,
we were able to get our message past the receptionist
and to the executive management level. By using playful
premiums we made the experience fun and effectively
related direct benefits of utilizing ADgility for IT
support. The campaign not only won a Gold Addy Award-it
won access to the executive level where ADgility was
invited to present their value message.
Additional ADgility marketing components
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