Distributor Support: MKS Supply

Problem
MKS Supply is an Ohio-based marketer of firearms and a supplier to sporting goods distribution centers that sell directly to gun dealers across the US. Currently MKS markets and distributes Hi-Point, an American arms manufacturer and Chiappa, an Italian arms manufacturer. 

MKS wanted to build greater awareness of their unique brands offerings and help drive more business to the national gun dealers.

Solution
To establish continuity and establish a higher standard of quality we re-photographed all the firearms carried by MKS and set-up a digital photo library for the gun dealers to use in their advertising. 

Then we created a high-energy website for each brand to complement their national ad campaigns. These websites served as information portals for consumers and dealers alike.

Results
The retail gun dealers enjoyed increased traffic and demand for both Hi-Point and Chiappa fire arms and the sporting goods distribution centers valued the increased support and brand visibility.

The website visits continue to grow steadily and today new products are launched first on the website reducing the need for multiple new product mailings.