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Lipo Technologies is a forerunner in microencapsulation. They serve numerous industries—from cosmetics to pet care to the US military. Lipo Technologies came to Concept Company with a website laden with technical information but lacking a strong marketing message. Because they needed to communicate the breadth of their capabilities to very diverse audiences, we suggested they move away from the engineering, industry-specific language they were used to. We then helped them create a fresh, welcoming place for all visitors to become acquainted with Lipo’s capabilities.
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