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Excelsior Lofts are an urban renovation project of a historic district building into 12 luxury condos. The company wanted to focus on developing a luxurious and exclusive identity to stimulate the sale of its condo units.
We directed Excelsior Lofts’ identity message to sophisticated professionals who travel frequently, empty nesters, and those who enjoy urban living with the perks of community convenience and comfort.
The campaign branded Excelsior Lofts as luxury urban condominiums each with their own distinct personality and character, and the benefits of a thriving historic district.
Additional Excelsior Lofts marketing components
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