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Until recently, Chaparral firearms were sold exclusively in Europe. In 2005, a decision was made to introduce these replica guns into the United States. Concept Company was asked to help with the introduction. As their website designer, we needed to create an image that communicated the richness of Chaparral's heritage as well as their ability to exquisitely replicate Old West firearms. Supported by print ads and direct mail this website has helped build a strong distribution system across North America and sales have been robust.
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