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BevClean is a new beverage fountain-cleaning product developed by Midwest Juice, Inc. This website was designed to deliver a benefit-rich sales message to the beverage industry. Through simple descriptions of this new cleaning process we draw a clear competitive contrast to the legacy and labor-intensive methodology used by major bottlers today. Distributors use the website as a sales tool to help them educate their customers on the cost-savings benefits of this new bag-in-box cleaning system. Though the product launch is in its very early stages, the market reception has been very strong.
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