Concept Co., a creative marketing agency in Milwaukee, WI, is celebrating their eighth anniversary, and just this week officially celebrated their 75th website launch, for a transportation company called Berger Transport. This marks an important milestone for the ad agency, because while their first few years were largely utilized for exploring their landscape, creating a
Every business needs marketing and for some that means creating a general advertising plan to attract the masses. However, if your business operates within a specialized industry, as many do these days, this approach will not attract your intended audience. Devoting time and resources to effectively identify a more targeted market can drastically help maximize
You may have noticed something different about Google recently and no, you are not going crazy. Not long ago, Google confirmed that its desktop search engine results pages would cease to display text ads on the right sidebar. Instead, up to four text ads will display above the organic listings and as many as three
With February winding down, we are looking at ways to capture Millennial engagement through unique efforts that cater specifically to this trendy generation. 2015 was poised as the year of the Millennial consumer, but how did that turn out? What about 2016? The question at hand, for many companies, is not “should we engage them”
The fundamentals of marketing will likely never change. However technology has begun to play a larger role in how we deliver messages to the customer base. These evolving landscapes are causing plates to shift and emerging technology to erupt from beneath us. The digital climate is on the verge of a dramatic adjustment yet again!
Have you ever been home watching an episode of your favorite sitcom and seen a pair of shoes or even a piece of furniture that you had to have? Product placement is no new idea. Consumer brands, manufacturers, and distributors have all partaken in the old-fashioned idea that seeing is believing. What most may not
More and more attention to digital ad viewability — including efforts to determine exactly where ads appear on the screen and whether anyone ever had a chance to see them — is generating more and more questions among marketers. The issue is more relevant now than ever, as the Internet Advertising Bureau helps advance replacing our industry
The benefits of having a website designed and submitted to the internet depend on the nature of your business; and to the extent of which you choose to utilize the technology available to you. The degree of technology you decide to use often depends on a number of factors, the main one being budget restraints.