Concept Co. Press Release

Press Release: Concept Co. Launches Sports Marketing Division

As Concept Co. celebrates 10 years of helping brands develop their identity and digital marketing, the agency gears up to launch a completely new sports-focused marketing division.

December 13, 2018 – Concept Co. was founded in 2008 by partners Zach Beaman and Migueal Lockhart. At that time the agency consisted of just 2 people working to develop websites and creative advertising for local small businesses throughout the Milwaukee area. Today the business has grown into a team driven full-service creative agency. Concept Co. works with a variety of clients from all over the country serving a multitude of landscapes including consumer goods, entertainment, manufacturing, distribution, food and beverage, and more. The company has found success in providing solution-based creative advertising services by offering custom built marketing plans to both B2C and B2B based companies.

Today the agency has announced they will be launching a new division dedicated specifically to sports marketing. In celebration of their new approach, Concept Co. will launch an extension of their brand with an entirely new concept from the ground up. The creative group has plans to release a new “lightning bolt” logo and brand identity, completely new website experience, portfolio, video reel, and sports-focused brand assets. The sports marketing division will target five specific verticals within the sports marketing field including action sports, extreme sports, conventional sports, motorsports, and outdoor lifestyle sports. The goal of the new branch goal is to help elevate athletes, products, and brands alike while better connecting to their audience through strategic brand marketing. As a part of their new mission, Concept Co. also has plans to release an integrated social media brand influencer program by the summer of 2019.

Concept Co. has represented a number of sports-related brands such as Explicit Nutrition, Combat Corner, Concede MMA, Soggy Acres, Roufusport, and Resilient Fitness. “We simply saw a real opportunity to get involved with the things we love the most. Taking everything we’ve learned about brand marketing over the past 10 years and applying that to a landscape we’ve been involved with our entire lives feels like a home run. We’re looking forward to changing the game in 2019.” Said Zach Beaman, company founder and principal creative director. Concept Co. has plans to work with sports-related brands, sports teams, collegiate and professional athletes, sports events, and marketing agents throughout the United States offering brand strategy, creative services, development, and digital activation, just to name a few.

Concept Co. is an independent creative marketing and advertising agency located in Milwaukee, WI. The agency offers turnkey and custom brand initiatives focusing on strategy, creative, content, and development for companies large and small.

To learn more about Concept Co. visit their website at, stop into their agency office at 1433 N. Water St., Suite 400, Milwaukee, WI 53202, or give them a call at (262) 446-6823.