Explicit Nutrition wanted to make a splash introducing its products into the United States. As EN planned their debut on to the biggest supplement stage in the world, Concept Co. built a strategy to define their brand physique like never before. Lars Wenas, world renowned body builder and entrepreneur, devoted blood and sweat and tears into the product through vigorous testing. Competing for exposure in the health & fitness industry is no small task. Concept Co. helped Explicit Nutrition build their brand to be the toughest around & stand out against even the fiercest rivals.
We worked closely with the Explicit Nutrition team and dove deep into their cult following to understand what really drove the customers to support the brand so well. What we found was that EN had laid the ground work for success by spending the time and resources to develop a product that was simply better than the competition. Our team helped position the brand with a new audience and let them discover what the rest of the world already knew. We touched every component of the brand from the logo to the message, to the product itself. Explicit Nutrition hit the US market with an entirely new look that got serious attention in retail stores across the country.
Supplement products fight for exposure in a highly competitive retail shelf market. Walk into any GNC across the country and it's easy to become overwhelmed like a kid in a candy store. Our goal was to design a product that stood alone whether on the shelf or online. We helped plan, design, develop, distribute, and market the entire Explicit Nutrition product line.
Concept Co. helped Explicit Nutrition re-brand and re-launch into the US market. The result was an effect comparable to piranhas on a feeding frenzy! Get the right product in the right place at the right time and watch the world take notice.