Memmert manufactures biotechnology lab equipment including specialty ovens, incubators, refrigeration systems and more. They combine exquisite design with leading technology to offer a product that sets the bar for quality in the industry. Of course, we knew that the "Mercedes Benz" of lab equipment needed a brand to shine as bright as their products. Once the brand was aligned, we turned up the heat and delivered their story to the world.
Our team got to work by implementing a brand strategy from the ground up. First, we attacked brand positioning and cultivated a message that put the company in line with its core mission and their products. Then we developed the brand content to help their customer understand the why and the how. From there, Concept Co. began designing creative to make the brand shine like never before. Once Memmert had a fundamentally sound brand in place, we blasted their message out to the world delivering an all new website experience and driving new audience traffic through a comprehensive internet marketing campaign.
Memmert has done an incredible job designing and manufacturing industry leading products. We worked to bring these products to life in print and on-screen using biomedical elements and focusing in on the unique features of the Memmert line.
Concept Envy went into this project with goals to build a website presentation that brings together a flawless user interface design with intuitive product content features and beautiful graphics. We did just that! The new website bolsters the ability to become immersed in product information and offers the ability to truly experience the brand from its history to team members to online product customization.