Manufacturing Leans into Martech

In recent years, the manufacturing industry has witnessed a significant shift towards digitalization, forcing companies to embrace modern technologies to streamline operations and drive growth. As part of this transformation, many B2B manufacturing firms are turning to Martech (Marketing Technology) to enhance their sales and marketing efforts while keeping their focus where it matters most: manufacturing high-quality products. Concept Co. would like to introduce you to the world of Martech and explore how it can benefit B2B manufacturing companies. We’ll explain content management, SEO, paid search advertising, CRM implementation, and, of course, the importance of partnering with certified Martech experts like Concept Company.


Understanding Martech

Martech encompasses a range of tools and technologies designed to facilitate and optimize marketing activities. For manufacturing companies, Martech offers invaluable resources for reaching target audiences, generating leads, and driving sales. What companies don’t know is that, according to, 54% of social media users use social media to research products, and 71% are more likely to purchase products and services based on social media referrals. By leveraging Martech solutions, manufacturers can put their best foot forward with personalized marketing campaigns, all while gaining insights into customer behavior and ultimately improving overall ROI. 


Content Management in Manufacturing

Content management plays a crucial role in the marketing strategies of B2B manufacturing companies. From product catalogs to case studies and blog posts, content serves as a powerful tool for educating prospects and nurturing leads.

Effective content involves creating valuable and relevant content tailored to the needs and interests of target audiences. In the complex buyer journey of B2B, potential buyers will interact with a company at a number of different points. A starting point could be paid social media acquisition and remarketing campaigns, advertising what you do and why you’re the best at it. The content acts as an additional source of information beyond what is available on a company’s website, providing potential clients answers to questions they may have about services or capabilities. Anyone who engages in that initial point of contact would be considered a “marketing qualified lead.” To reinforce industry expertise, companies should also promote “thought leader” content such as whitepapers, blogs, and case studies. 

By implementing robust content management systems, manufacturers can streamline the creation of content and distribution, measure effectiveness, and drive qualified leads to sales teams. 


SEO Strategies for Manufacturing

Search Engine Optimization (SEO) is essential for increasing visibility and driving organic traffic to manufacturing websites. B2B manufacturing companies can benefit from implementing SEO strategies tailored to their industry and target markets. This includes conducting keyword research, optimizing on-page content, and building high-quality backlinks. By improving search engine rankings, manufacturers can attract more qualified leads and enhance their online presence.


Paid Search Advertising

Paid search advertising, also known as PPC (Pay-Per-Click) advertising, offers manufacturers a cost-effective way to reach potential customers and generate leads. By bidding on relevant keywords and targeting specific demographics, manufacturers can display ads to users actively searching for their products or services. With precise targeting and measurement capabilities, paid search advertising enables manufacturers to maximize their marketing budgets and achieve tangible results.


CRM Implementation for Manufacturing

Customer Relationship Management (CRM) systems are indispensable for B2B manufacturing companies seeking to manage and nurture relationships with prospects and customers. By centralizing customer data and automating key processes, CRM systems enable manufacturers to deliver personalized experiences, streamline sales workflows, and drive customer loyalty. Integrating CRM with manufacturing processes allows companies to track interactions, identify sales opportunities, and provide timely support, ultimately enhancing overall efficiency and effectiveness.


The Role of Certified Martech Partners

Partnering with certified Martech experts like Concept Co. can provide B2B manufacturing companies with the guidance and expertise needed to implement modern technology solutions effectively. As a trusted partner, Concept Co. offers specialized knowledge and support tailored to the unique needs and challenges of the manufacturing industry. From Martech strategy development to implementation and optimization, Concept Co. helps manufacturers harness the full potential of Martech to achieve their sales and marketing goals.

Martech integration represents a valuable opportunity for B2B manufacturing companies to enhance their sales and marketing efforts in today’s digital landscape. By embracing content management, SEO, paid search advertising, CRM implementation, and partnering with certified Martech experts like Concept Co., manufacturers can increase their reach, drive engagement, and achieve sustainable growth in the competitive manufacturing industry.


Choose Concept Co.

Here at Concept Company, we can help you develop, integrate, and apply the correct marketing technologies for your business. We are a full-service agency and have experience taking manufacturing companies to the next level of digital marketing with technological expertise in 100s of applications. Concept Co is here to support your goals from start to finish. 

Contact us today to get started.