Our current news cycle can’t go a day without talking about AI—an inescapable topic for modern-day marketers. If you’ve wondered if ChatGPT can do your job better than you, you’re not alone. There’s no denying that the digital marketing landscape is drastically changing, but how worried should we be about ChatGPT? Are our fears founded
Having a recognizable external brand is something every business knows is essential, but how often do you think about your internal branding? Developing a strong internal brand and company culture plays a massive role in keeping your current employees happy and successfully growing your team in the future. Learn more about the connection between internal
Within the traditional business model, each team or department typically works within its own silo that runs parallel to other teams. While not inherently problematic, it can become so when the teams are focused on departmental goals and not the bigger picture, or comprehensive, company-wide goals. When we focus specifically on sales and marketing, aligning
More than 30 years ago, on July 26, 1990, President George H. W. Bush signed the Americans with Disabilities Act (ADA) into law. We’ve come a long way since then. Today, people in wheelchairs can enter a building with ease, service dogs can accompany people with vision or hearing impairments into restaurants, and children with
Last month, Google implemented its June 2019 Core Update between June 3rd and June 8th. During that same period it implemented its site diversity update on June 6th. These events prompted a lot of discussion and speculation beforehand and the predictable hand-wringing and angst afterward. As usual, sites that lost traffic were trying to figure
Exciting news everyone! Concept Co. has relocated to downtown Milwaukee. We are now at a new mixed-use development located along the Milwaukee River at the former Laacke & Joys site at 1433 N Water St. This decision was driven by our desire for a fresh approach to coworking and collaboration. And we aren’t the only
It’s said that people eat with their eyes first and foremost. This is why every cooking competition TV show you’ve has a “presentation” evaluation category. But, beyond presentation of the actual food or beverage being served, those in the industry must also consider how appetizing their brand appears to new consumers. What components make up
Snapchat, a multimedia messaging app was developed in 2011 and has recently entered what we’ll call the “adolescent phase” of social media platforms. The kinks have been worked out, new features are being rolled out consistently, over 187 million users use the platform everyday and advertising was rolled out in 2016. However Snapchat advertising, Snap