Last month, Google implemented its June 2019 Core Update between June 3rd and June 8th. During that same period it implemented its site diversity update on June 6th. These events prompted a lot of discussion and speculation beforehand and the predictable hand-wringing and angst afterward. As usual, sites that lost traffic were trying to figure
Exciting news everyone! Concept Co. has relocated to downtown Milwaukee. We are now at a new mixed-use development located along the Milwaukee River at the former Laacke & Joys site at 1433 N Water St. This decision was driven by our desire for a fresh approach to coworking and collaboration. And we aren’t the only
As Concept Co. celebrates 10 years of helping brands develop their identity and digital marketing, the agency gears up to launch a completely new sports-focused marketing division. December 13, 2018 – Concept Co. was founded in 2008 by partners Zach Beaman and Migueal Lockhart. At that time the agency consisted of just 2 people working
It’s said that people eat with their eyes first and foremost. This is why every cooking competition TV show you’ve has a “presentation” evaluation category. But, beyond presentation of the actual food or beverage being served, those in the industry must also consider how appetizing their brand appears to new consumers. What components make up
Snapchat, a multimedia messaging app was developed in 2011 and has recently entered what we’ll call the “adolescent phase” of social media platforms. The kinks have been worked out, new features are being rolled out consistently, over 187 million users use the platform everyday and advertising was rolled out in 2016. However Snapchat advertising, Snap
When we work with clients that are new to digital, we always recommend they create a website or, if necessary, upgrade their existing website to meet current best practices. Why do we do this? Because, according to Forrester, 95% of people use search to discover or find out about products. And 94% of people use
2018 has been a big year Facebook and it’s only just begun. With so many Facebook changes happening on the platform, one question we get asked quite a bit is how will this impact our digital marketing efforts? The answer may surprise you. First, what are the Facebook changes? Facebook has rolled out several different
Here’s your hiring wish list: graphic designer, videographer, photographer, copywriter, brand strategist, social media expert, analytical guru, pay-per-click wizard. But you’re hoping to find someone who can do it all, right? Guess what? You want a Creative Director. The best Creative Directors don’t want to work for you. Professional marketers who can do everything under
Ever scrolled through Instagram to see #AD or #PARTNER in the first few lines of a photo’s caption? Well, guess what, you’ve been influenced. Influencer Marketing is the latest in digital advertising trends and it’s not going anywhere. Not sure what an Influencer Marketing Campaign is and why it should be in your marketing mix?