Tuesday, April 23 2019 / Published in Blog
As one of the top digital marketing agencies in Milwaukee, we can tell you that brand voice is one of the most important things you need to develop.  Brand voice is an extension of your brand personality. While what you say about your brand is important, how you say it is essential. It lets your
Wednesday, September 05 2018 / Published in Blog
Grebe's is an appetizing brand
It’s said that people eat with their eyes first and foremost. This is why every cooking competition TV show you’ve has a “presentation” evaluation category. But, beyond presentation of the actual food or beverage being served, those in the industry must also consider how appetizing their brand appears to new consumers. What components make up
Wednesday, July 25 2018 / Published in Blog
Snapchat, a multimedia messaging app was developed in 2011 and has recently entered what we’ll call the “adolescent phase” of social media platforms. The kinks have been worked out, new features are being rolled out consistently, over 187 million users use the platform everyday and advertising was rolled out in 2016. However Snapchat advertising, Snap
Wednesday, June 13 2018 / Published in Blog
When we work with clients that are new to digital, we always recommend they create a website or, if necessary, upgrade their existing website to meet current best practices. Why do we do this? Because, according to Forrester, 95% of people use search to discover or find out about products. And 94% of people use
Thursday, May 10 2018 / Published in Blog
2018 has been a big year Facebook and it’s only just begun. With so many Facebook changes happening on the platform, one question we get asked quite a bit is how will this impact our digital marketing efforts? The answer may surprise you. First, what are the Facebook changes? Facebook has rolled out several different
Friday, September 01 2017 / Published in Blog
Here’s your hiring wish list: graphic designer, videographer, photographer, copywriter, brand strategist, social media expert, analytical guru, pay-per-click wizard. But you’re hoping to find someone who can do it all, right? Guess what? You want a Creative Director. The best Creative Directors don’t want to work for you. Professional marketers who can do everything under
Thursday, August 10 2017 / Published in Blog
Ever scrolled through Instagram to see #AD or #PARTNER in the first few lines of a photo’s caption? Well, guess what, you’ve been influenced. Influencer Marketing is the latest in digital advertising trends and it’s not going anywhere. Not sure what an Influencer Marketing Campaign is and why it should be in your marketing mix?
Tuesday, July 25 2017 / Published in Blog
awareness campaigns
In a world full of marketing buzzwords, Awareness Campaigns are a fan favorite. But most really don’t understand what’s entailed in Awareness Marketing and what it’s intended to do. Awareness Advertising is campaign messaging intended to educate and inform consumers about a brand, product or service. That’s it! If your goal is to sell a
Wednesday, June 28 2017 / Published in Blog
brand personality
Think back to your most recent retail experience. What store was it? What colors do you remember? Was there a specific scent to the store? How did it make you feel? Was there something you liked or disliked about the layout of the space? Have you interacted with that business since? Every image, sensation, and
Tuesday, May 09 2017 / Published in Blog
big brands
Big Brands, Public Relations and Understanding Your Audience If you haven’t seen Pepsi’s ad starring Kendall Jenner you’re one of the lucky few. Released on April 4th, this 2-minute long video caused a backlash so loud that within 24hours Pepsi halted the rollout, released an apology and immediately dropped the ad like a hot cup