Thursday, August 10 2017 / Published in Blog
Ever scrolled through Instagram to see #AD or #PARTNER in the first few lines of a photo’s caption? Well, guess what, you’ve been influenced. Influencer Marketing is the latest in digital advertising trends and it’s not going anywhere. Not sure what an Influencer Marketing Campaign is and why it should be in your marketing mix?
Tuesday, July 25 2017 / Published in Blog
awareness campaigns
In a world full of marketing buzzwords, Awareness Campaigns are a fan favorite. But most really don’t understand what’s entailed in Awareness Marketing and what it’s intended to do. Awareness Advertising is campaign messaging intended to educate and inform consumers about a brand, product or service. That’s it! If your goal is to sell a
Wednesday, June 28 2017 / Published in Blog
brand personality
Think back to your most recent retail experience. What store was it? What colors do you remember? Was there a specific scent to the store? How did it make you feel? Was there something you liked or disliked about the layout of the space? Have you interacted with that business since? Every image, sensation, and
Tuesday, May 09 2017 / Published in Blog
big brands
Big Brands, Public Relations and Understanding Your Audience If you haven’t seen Pepsi’s ad starring Kendall Jenner you’re one of the lucky few. Released on April 4th, this 2-minute long video caused a backlash so loud that within 24hours Pepsi halted the rollout, released an apology and immediately dropped the ad like a hot cup
Tuesday, March 14 2017 / Published in Blog
Digital marketing and Millennials
A Generation of Cable Cutters Digital marketing and consumer’s digital demands are constantly evolving. One of most commonly bucked traditions in today’s digital consumer base is the need for cable television. The trend is leaning, especially for many Millennials, to ditch the expensive cable package and opt-in for digital streaming services like Netflix, Hulu or
Monday, March 06 2017 / Published in Blog
360 degree marketing
Breaking From Tradition – How to Simplify Your Marketing Message with 360 Degree Marketing Videos Today in order to be seen brands must be disruptive. They must adapt to new technology and do it quickly. NASA, the organization that put the first men on the moon in 1969, is shaping up to a digital pioneer
Friday, November 11 2016 / Published in Blog
ux meaning
UX, or User Experience has become a mainstream discussion topic for companies that are serious about staying in business and sustaining growth. The topic of UX in itself is broad, and can include someone’s experience on your company’s website, to an interaction at a physical store, to the actual use of the product by the
Friday, October 28 2016 / Published in Blog
Concept Co. Press Release
:: For Immediate Release, 28 October 2016 :: The month of October, now termed “Breast Cancer Awareness Month” or “Pink October” is an important time for many, as it has been dedicated to heightening the awareness of breast cancer, to give a boost to research efforts that are providing improved treatments and making strides towards a pharmaceutical
Friday, October 14 2016 / Published in Blog
Branding definition
Branding Definition: the promise to your customer. What they can expect from you, and what makes you unique, compared to your competitors. More and more frequently we here about this “branding” thing – messaging, image, impression, importance – at least within the business and marketing worlds. Without a good brand message, or with a negative
Friday, September 30 2016 / Published in Blog
Niche Marketing
What is niche marketing, and how can Pokémon Go teach you helpful things for your business? 100 million app downloads… 21 million active daily users… $10 million daily revenue… umm, how can I get some of that? Ah Pokémon… if you’re a millennial, or perhaps a parent of a millennial, you probably know all about