Wednesday, May 29 2024 / Published in Blog
In today’s digitally connected world, cybersecurity remains a paramount concern for businesses across industries. Recent data insights reveal that the manufacturing sector bore the brunt of cyber threats, accounting for 24.8% of all attacks globally in 2022. Moreover, the average data breach in the manufacturing sector incurred a hefty cost of $4.73 million USD, according
Tuesday, March 12 2024 / Published in Blog, Featured
In recent years, the manufacturing industry has witnessed a significant shift towards digitalization, forcing companies to embrace modern technologies to streamline operations and drive growth. As part of this transformation, many B2B manufacturing firms are turning to Martech (Marketing Technology) to enhance their sales and marketing efforts while keeping their focus where it matters most:
Tuesday, September 19 2023 / Published in Blog, Featured
Marketing technology for business growth Last Month Concept Co. had the honor of once again being featured in Milwaukee Magazine’s Faces of Milwaukee 2023 as the Face of Marketing Technology. Here at Concept Co. we are riding the wave of what our CEO, Zach Beaman, calls, “The Big Shift”. The shift of conventional thinking into
Tuesday, April 25 2023 / Published in Blog, Featured, News
Our current news cycle can’t go a day without talking about AI—an inescapable topic for modern-day marketers. If you’ve wondered if ChatGPT can do your job better than you, you’re not alone. There’s no denying that the digital marketing landscape is drastically changing, but how worried should we be about ChatGPT? Are our fears founded
Monday, March 20 2023 / Published in Blog
Having a recognizable external brand is something every business knows is essential, but how often do you think about your internal branding? Developing a strong internal brand and company culture plays a massive role in keeping your current employees happy and successfully growing your team in the future. Learn more about the connection between internal
Monday, January 23 2023 / Published in Blog
Within the traditional business model, each team or department typically works within its own silo that runs parallel to other teams. While not inherently problematic, it can become so when the teams are focused on departmental goals and not the bigger picture, or comprehensive, company-wide goals. When we focus specifically on sales and marketing, aligning
Monday, November 21 2022 / Published in Blog
At Concept Co., we do a deep dive into all of our clients, so it’s only fair you get to know a little more about us, too. Our blog series, “Meet The Team,” does exactly that. So, meet Izzy Pomeroy. From intern to full-time graphic designer in no time flat, she is seriously talented (plus
Monday, August 29 2022 / Published in Featured, News
This month, Concept Co. had the honor of being featured as one of Milwaukee Magazine’s Faces of Milwaukee 2022. Recognized as the Face of Brand Marketing for the City of Milwaukee, learn more about what makes Concept Co. the best agency in the city. Why Concept Co. is the top Milwaukee agency With a small
Thursday, January 07 2021 / Published in Blog, Featured, News
More than 30 years ago, on July 26, 1990, President George H. W. Bush signed the Americans with Disabilities Act (ADA) into law. We’ve come a long way since then. Today, people in wheelchairs can enter a building with ease, service dogs can accompany people with vision or hearing impairments into restaurants, and children with
Friday, September 01 2017 / Published in Blog
Here’s your hiring wish list: graphic designer, videographer, photographer, copywriter, brand strategist, social media expert, analytical guru, pay-per-click wizard. But you’re hoping to find someone who can do it all, right? Guess what? You want a Creative Director. The best Creative Directors don’t want to work for you. Professional marketers who can do everything under