Thursday, January 07 2021 / Published in Blog, News
More than 30 years ago, on July 26, 1990, President George H. W. Bush signed the Americans with Disabilities Act (ADA) into law. We’ve come a long way since then. Today, people in wheelchairs can enter a building with ease, service dogs can accompany people with vision or hearing impairments into restaurants, and children with
Thursday, December 13 2018 / Published in Blog, News
Concept Co. Press Release
As Concept Co. celebrates 10 years of helping brands develop their identity and digital marketing, the agency gears up to launch a completely new sports-focused marketing division. December 13, 2018 – Concept Co. was founded in 2008 by partners Zach Beaman and Migueal Lockhart. At that time the agency consisted of just 2 people working
Friday, September 01 2017 / Published in Blog
Here’s your hiring wish list: graphic designer, videographer, photographer, copywriter, brand strategist, social media expert, analytical guru, pay-per-click wizard. But you’re hoping to find someone who can do it all, right? Guess what? You want a Creative Director. The best Creative Directors don’t want to work for you. Professional marketers who can do everything under
Wednesday, June 28 2017 / Published in Blog
brand personality
Think back to your most recent retail experience. What store was it? What colors do you remember? Was there a specific scent to the store? How did it make you feel? Was there something you liked or disliked about the layout of the space? Have you interacted with that business since? Every image, sensation, and
Friday, November 11 2016 / Published in Blog
ux meaning
UX, or User Experience has become a mainstream discussion topic for companies that are serious about staying in business and sustaining growth. The topic of UX in itself is broad, and can include someone’s experience on your company’s website, to an interaction at a physical store, to the actual use of the product by the
Friday, October 28 2016 / Published in Blog
Concept Co. Press Release
:: For Immediate Release, 28 October 2016 :: The month of October, now termed “Breast Cancer Awareness Month” or “Pink October” is an important time for many, as it has been dedicated to heightening the awareness of breast cancer, to give a boost to research efforts that are providing improved treatments and making strides towards a pharmaceutical
Friday, October 14 2016 / Published in Blog
Branding definition
Branding Definition: the promise to your customer. What they can expect from you, and what makes you unique, compared to your competitors. More and more frequently we here about this “branding” thing – messaging, image, impression, importance – at least within the business and marketing worlds. Without a good brand message, or with a negative
Friday, September 30 2016 / Published in Blog
Niche Marketing
What is niche marketing, and how can Pokémon Go teach you helpful things for your business? 100 million app downloads… 21 million active daily users… $10 million daily revenue… umm, how can I get some of that? Ah Pokémon… if you’re a millennial, or perhaps a parent of a millennial, you probably know all about
Thursday, September 15 2016 / Published in Blog
Google Updates 2016
Google has been the ruler of the search universe since search engines became part of our daily lives. Constantly updating and throwing spammers for a spin, doing their best to make sure the very best quality content is at the top of every search performed by a Google user. With Google’s increasing lack of trust
Friday, September 09 2016 / Published in Blog
Expertise® has named Concept Co. as one of the “best advertising agencies in Milwaukee”. That’s right folks, and boy are we honored! Expertise.com reviewed 293 agencies throughout southeastern Wisconsin. Expertise.com takes candidates through a rigorous review process, examining criteria such as reputation, credibility, experience, availability, professionalism, and customer engagement. Starting with 293 local ad firms,