Google has been the ruler of the search universe since search engines became part of our daily lives. Constantly updating and throwing spammers for a spin, doing their best to make sure the very best quality content is at the top of every search performed by a Google user. With Google’s increasing lack of trust
Expertise® has named Concept Co. as one of the “best advertising agencies in Milwaukee”. That’s right folks, and boy are we honored! Expertise.com reviewed 293 agencies throughout southeastern Wisconsin. Expertise.com takes candidates through a rigorous review process, examining criteria such as reputation, credibility, experience, availability, professionalism, and customer engagement. Starting with 293 local ad firms,
Concept Co., a creative marketing agency in Milwaukee, WI, is celebrating their eighth anniversary, and just this week officially celebrated their 75th website launch, for a transportation company called Berger Transport. This marks an important milestone for the ad agency, because while their first few years were largely utilized for exploring their landscape, creating a
Every business needs marketing and for some that means creating a general advertising plan to attract the masses. However, if your business operates within a specialized industry, as many do these days, this approach will not attract your intended audience. Devoting time and resources to effectively identify a more targeted market can drastically help maximize
You may have noticed something different about Google recently and no, you are not going crazy. Not long ago, Google confirmed that its desktop search engine results pages would cease to display text ads on the right sidebar. Instead, up to four text ads will display above the organic listings and as many as three
With February winding down, we are looking at ways to capture Millennial engagement through unique efforts that cater specifically to this trendy generation. 2015 was poised as the year of the Millennial consumer, but how did that turn out? What about 2016? The question at hand, for many companies, is not “should we engage them”
The fundamentals of marketing will likely never change. However technology has begun to play a larger role in how we deliver messages to the customer base. These evolving landscapes are causing plates to shift and emerging technology to erupt from beneath us. The digital climate is on the verge of a dramatic adjustment yet again!
Have you ever been home watching an episode of your favorite sitcom and seen a pair of shoes or even a piece of furniture that you had to have? Product placement is no new idea. Consumer brands, manufacturers, and distributors have all partaken in the old-fashioned idea that seeing is believing. What most may not