What do you want? And how will you know when you have it?
May 9th, 2010 by Robert MiddlestetterThere are two quintessential questions that can focus your thoughts and change your life. What do you want? And, how do you know when you have it?
ROI on Social Media Monitoring
January 22nd, 2010 by Tina HutzelmanA recent Aberdeen survey of 250 diverse enterprises yielded a pretty good ROI argument for using social media for monitoring. [read more...]
Social Marketing on the Cheap!
January 7th, 2010 by Robert MiddlestetterSome say that you can build a successful social media program “on the cheap.” I say, don’t drink the Kool-Aid people, it doesn’t work that way. [read more...]
Social Media – the Double-edged Sword
November 12th, 2009 by Tina HutzelmanSocial media is a double-edged sword. What others say can propel your company or product toward either fame or infamy. So what can you do to move the energy toward fame? [read more...]
Lack of Consensus Results in Stagnation
November 11th, 2009 by Robert MiddlestetterAt a time when most companies find their growth plans stalled and revenues dropping it’s almost a comfort to know that you’re not alone. McKee suggested there are three basic reasons why companies stall and experience revenue decline. [read more...]